Seneca Falls Savings Bank is adopting a new name and a new logo.
Starting today they will be known as Generations Bank. Their affiliated insurance company will be called the Generations Agency.
They have 9 branches and each location will be recognized . For example: Generations Bank of Waterloo or Generations Bank of Geneva. Their new website is mygenbank.com
Seneca Falls Saving Bank CEO Menzo Case stands in front of the bank's new logo. Photo by Greg Cotterill, Finger Lakes News Radio.
Bank President and CEO Menzo Case says their new pitch phrase is "Generations Bank: Rooted in the things that matter " .
The firms ownership remains the same.