Kellogg Company Excited About WGI Partnership

Earlier this month, the Kellogg Company and Watkins Glen International signed a multi-year agreement for Cheez-It to be the title sponsor of the Glen's NASCAR Sprint Cup Series race in August. Dana Hardy, promotions manager for Kellogg, says the pairing is a natural fit.

Hardy says the exposure Cheez It will receive at the track was something Kellogg liked.

The "Carl" Hardy is referring to is Carl Edwards, who will be piloting the number 99 Cheez-It Ford Fusion for the mid-summer race.


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